To honour the arrival of the Royal Baby, Everards is proud to brew Crown, a beer bursting with tropical and citrus flavours, brewed with English grown Bodicea and Northern Brewer hops.
A truly quintessential ale with a regal history. This copper ale was originally brewed for the Queens Diamond Jubilee in 2012 and was extremely popular in pubs. With another greatly anticipated royal event, Everards is delighted to bring this great beer back to the bar once again.
Expect to be bowled over by the crisp bitterness of Crown beer which can be tasted throughout the month of May and celebrates the arrival of the newborn Royal.
Claire Cannell, Brands Manager at Everards said: “We’re excited to bring this fantastic beer back for another exciting royal occasion that the country will be celebrating together!“
Treat yourself like royalty and let Crown rule your taste buds!
Arkell's auburn-haired brewer has decided to have some fun at his own expense by naming his latest brew A Tinge of Ginge, and not only because of the colour of his hair.
A Tinge of Ginge, 3.6% ABV, is Arkell’s latest seasonal brew created by head brewer Alex Arkell. “We’ve added some natural ginger extract to the brew, a pale ale, which balances very nicely with the sweetness of the malt. It’s refreshing, light and perfect for this time of year,” he said.
“I’m used to a bit of gentle teasing about the colour of my hair, but I don’t mind,” he said. In fact Alex is in good company. Prince Harry is ginger-haired, so are Chris Evans and Ed Sheeran, and it hasn’t held them back. Alex might not be royal, a DJ or TV presenter, and he doesn’t play the guitar, but being tall as well as ginger haired, he can stand out in a crowd, which is great if you’re trying to get to the bar first, or catch the bar staff’s eyes.
Alex’s brewhouse team came out in support of their head brewer, donning red wigs to keep him company.
“Brewing great beer can be a serious business, but we make it fun, trying out new flavours and tastes, and deciding which ones our customers will enjoy most,” said Alex. “When I was training to become a brewer I travelled to Europe and the United States which is where I came across the idea for carefully marrying ginger with malt to give a light refreshing beer. But you don’t have to don a red wig to drink it.”
In fact there is a national Redhead Day in the UK, being held in Manchester this year. Red hair is also celebrated in the Netherlands where an annual Redhead festival is held in the town of Breda. This year it’s being held from 4-6 September. And Ireland is holding a red head convention from 21-23 August. Ginger hair occurs naturally in just 1-2% of the human population, but more frequently for those in Northern and Western Europe.
Arkell’s A Tinge of Ginge beer is available in cask in selected Arkell’s pubs from April 2015, and for order locally from Arkell’s Brewery in Swindon. It is also available to buy nationally through Coors.
A record number of licensees turned out at Leicester Race Course for Everards 8th Annual Licensee race lunch on Friday 10th April.
The event brought together Everards licensees to enjoy an afternoon of celebration with food and drink a plenty, together with the opportunity to see the first flat race of the season at Leicester Race Course.
This year saw record attendance with the Everards team hosting nearly 300 guests from 178 pubs. The event is held to recognise and reward licensees for their hard work and support across the year.
Richard Everard, Chairman, commented, “It’s a pleasure to see so many of our licensees here. We would not be able to succeed without them so it’s a perfect opportunity to say thank you and enjoy a great afternoon out together.”
The day also recognises the top performing licensees who are awarded with a great prize and a ‘Making a Difference’ award. The 12 winning licensees are those who are judged to be delivering a fantastic pub experience and making a difference through creativity, innovation, loyalty and commitment and, of course, offering their customers first class beers! This year it was a difficult task as there were many contenders but the winners are....
- Yolanda Rees – White Lion, Whissendine
- Brian & Sue Crouch - Birch Tree, Coalville
- Zoe Stonely - Queen Victoria Syston
- Paul & Margo Adams - Barleymow Cosgrove
- Will & Lisa White - Hearty Goodfellow, Southwell
- Brian & Hazel Rigby - Stamford Arms, Groby
- William & Patricia Ennis - Hurdler, Stamford
- Alex Astwood, Chris Astwood, David Keatley-Lill, and Martyn Keatley-Lill - Bradgate, Newtown Linford
- Jeremy & Tess Knivett - Whyte Melville Boughton
- Graham Proud - Freetrade Inn
- Carl Finn - Church, Birmingham
- Louise Davies- Rose & Crown Farndon
Each winner received their prize details from Chairman Richard Everard along with Leicester Tigers players Greg Peterson and Tom Bristow. The winning licensees will be going on an all expenses paid three day trip to Iceland this Autumn hosted by Chairman, Richard Everard, Managing Director, Stephen Gould and Operations Director- Tenanted, Simon Godson.
Licensee Graham proud of The Free Trade Inn in Sileby said: “Lisa and I are really pleased to have received this award. The Free Trade Inn is a pub with a great team and brilliant customers all of whom played a part in achieving it. We are really looking forward to going to Iceland with some great people.”
Batemans, the family brewer based in Lincolnshire, has held its annual Rewarding Success lunch for its tenants, with awards given for Publican of the Year, Cellar Management and Floral Displays. The event was held at the brewery’s Visitor Centre and attended by more than 80 tenants.
Publican of the Year was won by Sarah and Chris Sorrell, tenants of The Dog and Bone, based in Lincoln. This awards lunch completes a string of successes for The Dog and Bone after it received CAMRA’s Pub of the Year award for Lincoln last month, for the second year in a row. In 2014, it was also named as CAMRA’s Pub of the Year for Lincolnshire and the East Midlands. Sarah and Chris have been running The Dog and Bone for just two years, and this tenancy marks a return to the pub industry for the couple after more than seven years away.
Stuart Bateman, Managing Director of Batemans Brewery, commented: “Sarah and Chris have achieved so much over the last two years, we felt they had to be the winners of our Publican of the Year Award. Since taking over the pub, they’ve increased trade by 40 per cent, which is a considerable accomplishment, and made it a real hub of the community, hosting ‘Stich ‘n’ Bitch’ craft and chat mornings, cookery competitions and film nights, among other activities. The CAMRA awards were also an incredible result – the first time one of our pubs has won such prestigious accolades.”
Joanne Buckland, tenant of The King’s Head in Horncastle, won the Cellar Management award for the second time since she took over running the pub from her mother – and this is the sixth time in a row this pub has received the award. Awards were also won by The Butcher and Beast in Heighington, The Ship Inn in Chapel St Leonards and The Plough in Nettleham for their floral displays in the Urban, Rural and Winter categories respectively.
Sarah Sorrell said: “We’re over the moon to have won Publican of the Year! The success we’ve enjoyed since we took over The Dog and Bone proves to us that customers want a traditional pub – one which offers them real ale and is the hub of their community. We’re looking forward to building on our achievements throughout the rest of the year.”
Stuart added: “The Rewarding Success lunch is a highlight of the Batemans calendar, and it’s very important to us that our tenants feel valued and celebrated for all the hard work they do. We’d like to extend our congratulations to all those who won awards – we look forward to working with you throughout the rest of 2015 and beyond!”
The Saracen’s Head has now reopened after a major refurbishment which has included restoring the basement as a bar. The design is very informal with a touch of pop art and has created relaxing areas to enjoy the selection of craft and world beers, local artisan ales and an amazing selection of ‘small batch’ botanical gins. The menu includes a variety of pub classics with a modern twist including a pizzeria kitchen.
Pub manager, Carl Farmer commented: “I am delighted with the new look and we are really proud of our new pizzas which are sourced from Luciano, an Italian artisan pizza dough producer. The handcrafted dough is simply the best – we use great 00 flour wheat germ, semolina, extra virgin olive oil and sea salt”
The new basement bar has been reopened after many years and is now known as ‘The Cellar’ which will host occasional live accoustic and jazz sets as well as being available for private parties.
Peter Furness-Smith, Managing Director of McMullen commented: “The investment in the Saracen’s Head follows on from the recent refurbishment of the nearby Victoria which means McMullen will have invested over £3.5m into Ware once the new pub and family golf centre opens at Chadwell Springs next year. We are excited to be making these investments into our pub estate generally and into Ware in particular as it is important that we keep refreshing and upgrading our pubs not only to make them more relevant to our existing guest’s but also to appeal to new ones.”
Heydon Mizon, Retail Director of McMullen commented: “As part of this investment we have also been able to offer over 10 new positions within the team at the Saracen’s Head. We are really pleased with how the training has been received and hope to continue the McMullen tradition of developing future Managers from within this excellent team of enthusiastic self motivated people”.
Follow @saracensware on Twitter for the latest on The Saracen’s Head
Hertford based family brewer, McMullen, has partnered with local resident Lisa Graves, to take over the running of The Greyhound pub in Bengeo, located on the Northwest edge of Hertford. The new face of the pub will see the introduction of a café, initially two mornings a week, and a revitalised food offering, while still maintaining the feel of a traditional community pub.
The Greyhound is celebrating its new feel with a celebration evening on Saturday 04 April, welcoming both existing and new regulars to meet the new team and experience the refreshed offering at the pub. Local musical favourites, The Goldbacks, will be bringing their unique fusion of blues, jazz, soul and rock ‘n’ roll classics to the evening whilst guests enjoy tasters from the new food offering.
Lisa Graves, landlady of The Greyhound commented: “It has been an ambition for some time to take the reins of a local pub and when the opportunity arose to take on The Greyhound it was, for me, the obvious choice. We are looking to once again become the spirit and heart of the Bengeo community, welcoming everybody through our doors, from the great regulars, to the dog walkers, to anyone who may want to pop in for a coffee and a slice of cake on a weekday morning.”
Lisa continued: “My partner, Ray, and I have always had a passion for pubs. When we saw The Greyhound we knew it was an opportunity not to be missed and one where I could use my marketing background to promote this historical pub. We were amazed to find out that The Greyhound is, reputedly, the first pub in the McMullen estate, purchased by Peter McMullen on Boxing Day 1836. Everyone at McMullens’ has been amazingly supportive in helping Ray and I imprint our personality on the pub and make it feel like a real home, not just for ourselves and our family, but for the Bengeo people too.”
Gavin Mansfield, McMullens’ Tenancy Operations Manager commented: “Lisa and Ray have made The Greyhound feel like a proper community pub once again and we know that they will go on to make it a great success in the local area. With their work backgrounds, Lisa and Ray have all it takes to make the venue a place to go for not just the everyday drinker, but the whole family too.”
Baroosh Cambridge has relaunched its private hire room in an event spanning two nights, following the major refurbishment that has returned the cinematic heritage to the room at the old cinema building. The room, renamed “The Intermission”, was the star of prestigious events attended by local guests, businesses and journalists who were able to enjoy the new surroundings with champagne and canapés.
The space has a capacity for seventy-five guests standing, or forty seated, and can be concealed from the main bar area behind ‘magic glass’ that hides the room from sight with the flick of a switch. Inside the room there are multiple seating areas, including a circular booth with chandelier lighting and a soft seating area to provide a diverse atmosphere.
To recreate the retro cinema feel, silent movies can be projected onto the walls alongside the movie star artwork and décor under new mood lighting. The private roof terrace adds to the exclusivity as the perfect extension to any event and is available to guests for private parties, conferences, meetings or even film screenings.
Lara Burns, Area Manager of Baroosh Cambridge, commented: “We had two fantastic evenings with everyone in the local area, both regular guests and new visitors coming down to enjoy the exciting look of The Intermission, washed down with a glass of bubbly. The new look and feel of the room received so much positive feedback from the attendees and we are sure they will all be back to use the room for their functions again soon.”
Batemans, the family brewer based in Lincolnshire, is thrilled to announce that The Dog and Bone has been named as the Lincoln CAMRA Branch Pub of the Year for the second year in succession. Having won the award in 2014, the Batemans’ pub then won Pub of the Year for Lincolnshire and East Midlands, and went on to reach the last 16 of CAMRA’s national competition.
This year, the Lincoln branch competition was divided into two categories. Members voted for their favourite city pub and their favourite from the villages in the branch area. Then five judges visited the top three pubs in each category to assess the quality of the beer, the atmosphere, service, community focus and value for money.
The Dog and Bone, a hidden gem among the old terraced houses off Monks Road, came top of the judges’ vote. It is a thriving community pub run, since February 2013, by enthusiastic husband and wife team, Chris and Sarah Sorrell. Alongside a great beer offering and a welcoming, comfortable atmosphere, Chris and Sarah have worked hard to make the pub a real hub for the local area, holding events such as art exhibitions, ‘Stich ‘n’ Bitch’ craft and chat mornings, cookery competitions and film nights.
Stuart Bateman, Managing Director of Batemans Brewery, commented: “This is a fantastic result for The Dog and Bone, and Chris and Sarah should be incredibly proud of themselves! To receive the award not once, but for two years in a row proves that they have got the right approach to running a pub – make it the heart of the community and the people will come. We would also like to congratulate one of our other pubs, The Butcher and Beast in Heighington, which was a finalist in the Country Pub of the Year category.”
Lincoln CAMRA chairman, Aaron Joyce, added: “For the Dog and Bone to win the title for the second year in a row is credit to the hard work of Chris, Sarah, their staff and indeed their customers.”
The Dog and Bone now goes forward to the Lincolnshire round of the competition, where it will be up against the winners from the Gainsborough, Grimsby, Scunthorpe, Louth, Grantham and Fenland branches.
Arkell’s Brewery doesn’t promise that its beer will cure your ailments, but a pint or two of its new brew, Hoperation IPA, might certainly help you forget about them for a while.
Hoperation IPA is the brewery’s latest seasonal ale and at a healthy 4.5% abv, it will certainly blow the cobwebs away.
Head Brewer Alex Arkell, has brewed Hoperation as an Indian Pale Ale (IPA), a beer style characterised by the use of high levels of hops, which enables the beer to stay fresh for longer because of the extra hop acids: the more hops in the recipe, the longer the beer will last. IPA got its name from British India and other outposts of the British Empire during the 19th Century. Living hundreds, sometimes thousands of miles from home, the British based there wanted a familiar beer and as a result of an IPA’s ability to last the long voyages, this style gained popularity.
Alex said: “IPA has had a recent surge in popularity and is now the most popular style of craft beer in the world. For Hoperation IPA, we’ve blended English and American Hops to create a powerful hop flavour in this Pale Ale with oats and wheat in the grist to provide a smooth rounded finish.”
Hoperation IPA will be available at all Arkell’s participating pubs throughout the months of March and April 2015.
Following the success of the weekly Beer Club on Twitter, Everards are working with There's A Beer For That - backed by the BBPA - to launch the first ever Beer Club Live events - and you are invited!
Starting on Wednesday 3rd of June at The Rutland & Derby in Leicester, aligning with There’s A Beer For That’s current Beer Club activity on Twitter, the ticketed beer and food matching events aim to entertain attendees and take them on a guided journey through the world of beer and food in the comfort of their local pub.
Beer Club live events will initially take place every Wednesday in June in four Everards pubs, two in Leicester, one in Northampton and one in Birmingham. If successful, Beer Club live events will be rolled out to further venues later in the year. The usual Beer Club online will run via twitter to coincide with the live events and can be found using @beerfothat and #BeerClub.
Erika Hardy, Head of Marketing at Everards said: “Everards are really excited to be launching the first of the Beer Club Live events and supporting this great campaign to re-ignite the nation’s love of beer. Our licensees are looking forward to putting on four great events in their pubs and giving each event its own twist, tickets are already selling fast!”
Tickets will be affordably priced and advertised by the pubs involved and will include all food and beer matching for the evening. The evening will be hosted, in an informative manor, by an Everards beer expert together with great guests from the beer and food world, who will showcase the craft behind beer, the diverse range of styles and the versatility of beer with great food.
With bookings available in pub, the four events will follow the below themes each Wednesday from 6.30pm:
3rd June – BBQ and Beer at The Rutland & Derby, Leicester
10th June – Beer Day Britain at The Wheatsheaf, Dallington
17th June – Afternoon Tea with Many A Twist at The Black Horse, Aylestone
24th June – Beer for Wine Lovers at The Church, Birmingham
Neil Gannon, Marketing Lead at Britain's Beer Alliance comments: "We're very pleased to be announcing our first piece of on-trade activity with Everards. There's a Beer for That as a campaign has gone from strength to strength over the past six months and these great events mark part of the next step in our journey. We are demonstrating that beer can be a great accompaniment to food thanks to the diversity of flavours and styles and taking this to people’s local pubs.”
Contact details for the pubs to book your tickets can be found at everards.co.uk/our-pubs or visit the pubs Facebook pages.