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Items filtered by date: May 2015

Batemans Law of the Land

 

Batemans, the family brewer based in Lincolnshire, has brewed a rich, ruby beer to celebrate the 800th anniversary of Magna Carta. The county plays an important role in the story of the historic document and is home to one of only four surviving original copies. Named Law of the Land and available by bottle, this 5.5% ABV beer has been brewed with sweet English barley and spicy Minstrel hops to give a balanced taste of history.

Batemans has partnered with Lincolnshire County Council (LCC) and East Lindsey District Council (ELDC) to officially create this new beer for the anniversary celebrations, demonstrating the strong relationship between the county’s leading brewer and its councils. The beer was launched at an exclusive event held in the women’s prison at the newly renovated Lincoln Castle, where Lincoln Cathedral's copy of the document is now housed in the new David PJ Ross Magna Carta Vault.

Law of the Land is a rich and opulent old-style beer, brewed specially to be a modern-day representation of the type of ale that would have been enjoyed by the barons who created Magna Carta. It is indulgent, characterful and luxurious, with hints of berries and fruits to enhance the traditional flavour. The use of Minstrel hops is also deliberate, as they feature some characteristics of hops of that time.

Stuart Bateman, Managing Director of Batemans Brewery, commented: “We’re incredibly excited to have produced this limited edition bottle beer in partnership with LCC and ELDC as part of the Magna Carta celebrations. The beer is vibrant and gives a real sense of occasion – bursting with richness it is a very befitting tribute to the rebelliousness of the barons to which we owe so much. Magna Carta is a hugely important part of our history that still impacts us today, so what better way to mark this milestone than by raising a glass of Law of the Land beer!”

Councillor Colin Davie, Executive Councillor: Economic Development, Environment, Planning, Tourism for LCC, said: “What better partner for the newly revamped Lincoln Castle than the county’s top brewer?  It’s great to see Batemans becoming involved with such an important celebration not just for Lincolnshire, but on a national level.”

Councillor Craig Leyland, representative for the ELDC, added: “We’re thrilled to have been involved in such an exciting project, and are sure the new beer will go down fantastically with local residents and the many tourists we will welcome to Lincolnshire are part of the celebrations.”

 

Law of the Land will be available to buy in 330ml bottles from the Batemans Visitor Centre and online store, as well as Lincoln Castle and Lincolnshire Co-op stores. It is the perfect beer to enjoy during the national ‘Cheers to Beer’ taking place at 12.15pm on Beer Day Britain, 15 June 2015. At that time people are encouraged to go to the pub, bar or have a bottle of beer at work or home and raise a glass to British beer and Magna Carta. The time of 12.15pm relates to the year the great charter was sealed.  

Published in News
Friday, 15 May 2015 00:00

Robinsons Tradeshow: Best In Class

 

Robinsons Brewery have heralded their April tradeshow, held at St. Helens RFC Stadium as the most successful in their brewery history.

Evolving from last year’s tradeshows, which were held in 3 smaller capacity venues across the North West and Wales, Robinsons decided that the 2015 edition would be bigger and better than ever. After looking at several high profile venues it was decided that St. Helen’s RFC stadium, situated in the centre of Robinsons heartland, would be the perfect place to accommodate the hundreds of licensees, free trade customers and potential future publicans that were due to attend.

The tradeshow was headlined by the official launch of a brand new 3.7% ABV beer Wizard- the latest brew in the 177 year linage of the family brewer. With exclusive offers, tenants and customers flocked to Langtree Park to stock the new beer; helping to attribute to the growing total of over 230 listings across their estate and free trade accounts. ….

The event also featured the debut of a brand new look for Robinsons’ flagship beer Unicorn. The 120 year old brew, which has previously won a gold medal from the Brewing Industry International Awards, continues to be one of the most popular beers within the Stockport brewer’s portfolio with over 4 million pints quaffed on a yearly basis.

 Along with seminars in employment law, social media and legal Wi-Fi, attendees also got the chance to sample products and services, watch live demonstrations of new technologies and take home a wealth of free business advice. Business incentives such as banners, bunting, POS and posters for forthcoming events were all available along with £50 free credit for Robinsons’ My Pub Hub (a tool that pubs can use to create print materials such as menus and posters). 

With 166 pubs, 30 free trade accounts and 64 world-class suppliers, including Coca-Cola, Heineken, ABinBev, EvolveODM, Patchwork Pâté and a host of other hospitality heavyweights, this year’s event was the best attended to date.

Rufus Carter, Commercial Director of Patchwork Traditonal Food Compant said: “It was a very impressive tradeshow. Patchwork does a lot of shows nationwide and Robinsons’ stood shoulder to shoulder with the best. A sincere thanks to the team at Robinsons; you guys care so much about what you do and that passion shined bright.”

Steve Cassells, National Account Director for Heineken said: “The tradeshow was a great success. I for one have not been to a busier one; from 10am to 4.15pm it was non-stop! Congratulations to Robinsons, we look forward to the next one!”

Sarah Rogers, Robinsons Retail Marketing Manager and organiser of the event said: “The tradeshows are a date that everyone at the brewery marks on their calendar. They’re a great chance for us to chat and offer support to all our licensees whilst allowing them to network with suppliers directly. This year’s has been phenomenal and it’s great to see everyone’s hard work pay off. On behalf of Robinsons we want to thank everyone from our suppliers to licensees who made the day so special. We’ll see you again next year!”

Published in News

In 2013, at a time when so called “celebrity brews” were popping up with increasing frequency, nobody knew what to expect from Iron Maiden’s plan to create a Premium British Beer with Robinsons; family brewers since 1838. But, as the beer celebrates its 2nd birthday, Trooper is fast becoming a serious contender in the global beer market.

Just as beer needs the right ingredients and conditions to thrive so too does a brand collaboration and the people who nurture it.  Born from vocalist Bruce Dickinson’s energetic enthusiasm and intimate knowledge of real ale, Iron Maiden’s worldwide reputation for passion and integrity, and Robinsons brewing knowledge (passed down from generation to generation), Trooper had all the right elements to produce an award-winning recipe.

Every detail, from the selection of hops and brewing technique with Robinsons’ Head Brewer Martyn Weeks, to the choice of name and label design, through to the marketing direction were made in close consultation with Bruce and members of his management team.  Bruce was adamant that care should be taken to market Trooper as a Premium British Beer for the taste and quality.  No gimmicks, just solid foundations growing, layer by layer.

Now two years on Trooper has leapt ahead of the competition, picking up a Gold Award at last years’ BBI Drinks competition and has just been singled out as the second best New Product Development launch of the past 2 years.*

Abroad, Trooper has become Sovereign’s (Robinsons official export partners) biggest brand in their export business, establishing solid business in 42 international markets.   

David Davies, M.D. of Sovereign Beverage Company commented:  “We are the largest exporter of ales and cider from the UK. Unlike many British beers which struggle to compete internationally, Trooper has maintained its stunning export success with repeated high volume orders across some of the world’s leading importers. As international demand for British beer continues to grow, I am confident that TROOPER will continue to be the fastest selling and largest volume ale for British sales globally.”

At home, TROOPER’s success has grown the Cheshire Brewers Free Trade business by 27%**, doubled their sales force, secured a 20% uplift in On Trade routes to market from global brewers to local wholesalers and put Robinsons firmly on the world map.    CGA stats also highlight that TROOPER is in heady growth (60% up in the last 12 months and the third fastest growing beer in the market).

Robinsons M.D. Oliver Robinson comments “We’ve had a terrific journey. It’s a great pleasure working with Bruce and his team and we have strategic plans to continue expanding the Trooper legacy.   Considering the Premium British Ale market is flat, and we don’t have huge marketing budgets, Trooper has exceeded expectations. It is testament to the quality (and taste) of the liquid and I think this growth illustrates how important it is to believe in your product and, most importantly, the people behind it. On behalf of the Robinsons family and the entire Trooper team… we would like to say a big thank you to you the fans of both the beer and Iron Maiden for supporting us and picking up a pint of Trooper. Here’s to the next two years!”

In recognition of the importance of the support from the On Trade, Robinsons have selected 50 special and intimate venues across the UK to join the celebrations of Trooper’s official 2nd Birthday this Saturday 9th May, with exclusive bunting, drip mats, bar runners and collectable badges to everyone buying a pint or bottle.  

For more information on how to get your hands on Trooper please contact:

  • This email address is being protected from spambots. You need JavaScript enabled to view it. for Off Trade and Export
  • This email address is being protected from spambots. You need JavaScript enabled to view it. for On Trade
  • For Export enquiries - This email address is being protected from spambots. You need JavaScript enabled to view it.

For all other Trooper updates visit www.ironmaidenbeer.com and follow IronMaidenBeer on Facebook and Twitter.

Published in News
Tuesday, 05 May 2015 00:00

Treat yourself like royalty this May

To honour the arrival of the Royal Baby, Everards is proud to brew Crown, a beer bursting with tropical and citrus flavours, brewed with English grown Bodicea and Northern Brewer hops.

A truly quintessential ale with a regal history. This copper ale was originally brewed for the Queens Diamond Jubilee in 2012 and was extremely popular in pubs. With another greatly anticipated royal event, Everards is delighted to bring this great beer back to the bar once again.

Expect to be bowled over by the crisp bitterness of Crown beer which can be tasted throughout the month of May and celebrates the arrival of the newborn Royal.

Claire Cannell, Brands Manager at Everards said: “We’re excited to bring this fantastic beer back for another exciting royal occasion that the country will be celebrating together!“

Treat yourself like royalty and let Crown rule your taste buds!

Published in News
 
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