In 1849 the Everards story began when William Everard purchased the Southgate Street Brewery in the heart of Leicester and declared that “No effort should be found wanting in the production and supply of genuine ale of first-rate quality.” Today, one hundred and sixty seven years later the business is still independent and family owned with an exciting new chapter ahead as it enters its sixth generation.
The business has plans to create a new home close to its current site in Leicestershire which will feature a state of the art ale brewery, first-class office facilities, a progressive and cutting edge Café Bar connecting to green fields and an industry leading cycle centre. They have already developed a brand new logistics centre at Optimus Point, close to Glenfield and, pending planning permission on their current site, are hopeful to be on the move in 2017.
In the meantime, they continue to invest in the business and this July are rolling out brand new logos. Everards own over 175 pubs across the East Midlands and over the past couple of years the look of these has evolved to reflect the fact that they are all run as independent businesses by licensees with a passion for delivering the best for their local community. Working with each licensee, the famous Everards green signage is gradually being replaced with signage that best fits the area and the building.
With all this happening, the timing was right for a new Everards logo which reflects their heritage together with an updated look for the next chapter of their story. Founder William is the hero and the new wording is classic and modern, taking inspiration from logos of the past. Chairman Richard Everard explains, “We’re championing our home county and highlighting that we’re ‘Everards of Leicestershire’. We have seen the importance of independence and local and we think our new look reminds people that we are very definitely both.”
The beers have a new look too. Richard continues, “We really believe in our range – the variety and quality are outstanding thanks to the hard work of our brewing team. So the beers themselves aren’t changing but we’re giving them the standout they deserve on the bar.” Everards teamed up with Enderby based agency, Juice, who are just two miles from the brewery. They have an amazing illustrator who with the rest of the team has created a fresh but classic look for the beers. They’re now all individual works of art with strong stories behind them.
The beers feature Leicestershire icons, the Tiger and the Fox. Iconic beer Tiger really highlights the local link having received special permission from the Royal Leicestershire Regiment to use their laurels and scroll to connect the beer to the history behind the name. As well as being great to look at, the new logos also help drinkers decide which beer is for them with the introduction of colour and taste information. Beacon Hill, for example, is badged as an amber ale which is lightly hopped and moreish.
The rebranding process has supported local businesses from Leicester and the Midlands wherever possible. The badges on the handpulls are being crafted in the West Midlands and companies in Leicestershire,
Northamptonshire and Derbyshire have been creating items from drip mats to glassware. You won’t be able to miss the new lorries and vans which will be driving all over the Midlands featuring the bold new Tiger!
The new look will be in Everards pubs this Summer.
About the beers…
A wonderfully moreish beer brewed with British hops and premium Maris Otter malt. Named after the Leicestershire landmark which boasts panoramic views across the county, Beacon Hill is the perfect pint to savour for any occasion.
- Beacon Hill is the second highest point in Leicestershire. Popular for all sorts of outdoor pursuits, the name is taken from its history as a signalling point and over the years the beacon has been lit as a warning or commemoration. It is also home to a distinctive rock formation near the summit known as “The Old Man of Beacon”.
- The Fox is synonymous with Leicestershire as it features on the county’s coat of arms. Now used by many organisations, a silver running fox adorned the tip of a wooden pole that was driven into the ground in front of the pavilion wherever the Leicestershire Gentlemen’s Cricket Club were playing. A small gold running fox also sits on the ribbon holding the High Sheriff of Leicestershire’s badge.
- Beacon Hill tastes perfect with oily fish or charcuterie board.
A refreshing and zesty pint. We looked further afield to Europe to find the perfect hops and malt to create Sunchaser’s subtle flavours. Create your ‘sunchasing’ moment to enjoy this beer.
- The Leicestershire fox is recreating a familiar harvesting scene which reflects the golden straw colour of the beer.
- From the beginning of the 16th century, the Everard family were farmers in Leicestershire for generations until William Everard turned to brewing. Leicestershire itself is a county rich is farming history.
- Sunchaser tastes perfect with white fish, pasta or fruit salad.
The ultimate strong beer with rich and fruity flavours, Old Original is a classic. The very best British hops and premium Maris Otter malt give this a full-bodied taste. Old Original is testament to our fantastic brewing team who continue the passion sparked by William Everard in 1849 at the Southgate Street Brewery in the heart of Leicester.
- The Southgate Street Brewery was opened in 1875 to replace the aging building that William had purchased on the same site. Designed by the founder’s nephew, the brewery was in use until the 1960s when it was demolished as part of the plan to modernise Leicester.
- A Foden steam powered engine is featured on the logo and Everards have always kept a modern dray fleet to ensure that pubs are well stocked with beer.
- Old Original tastes perfect with English mature cheese and hearty stews.
A local favourite, Tiger is perfectly balanced thanks to carefully selected British hops and premium Maris Otter malt. The Tiger is synonymous with Leicestershire after the Royal Leicestershire Regiment were nicknamed ‘The Tigers’ in 1825 following long service in India. It’s also the name of our local rugby club, the Leicester Tigers. This is their Official Beer as it is for many local teams and that’s why our Tiger is roaring!
- Tiger is the Official Beer of the Leicester Tigers Rugby Team, Leicester Riders Basketball Team and Leicester Lions Speedway Team.
- The laurels on the outside of the logo are a “battle honour” given to the Royal Leicestershire Regiment by King George the Third for bravery at the Battle of Princetown in 1777. We are honoured to have received the blessing of the Colonels from the Royal Leicestershire Regiment’s Tiger Association to use this imagery.
- Tiger tastes perfect with red meat, game, Melton Mowbray pork pies.
St Austell Brewery is launching a range of limited edition beers inspired by the travels of its head brewer Roger Ryman.
The globally inspired range of small batch brews will explore some of Rogers’ favourite beer styles taken from his visits to some of the great brewing and beer drinking locations around the world.
The new range, which will be created in the brewery’s Small Batch Brewery, launches with EUREKA, a 5.9% American Pale Ale, which Roger created in collaboration with head brewer Rob Lovatt of Derbyshire based Thornbridge Brewery.
Roger will continue to collaborate with other head brewers to create innovative beers which will mix St Austell’s Cornish malt, with various different ingredients to create the unique and flavoursome styles.
Head brewer, and brewing director, Roger Ryman said, “Thanks to the Small Batch Brewery we now have the facilities to be really inventive. EUREKA is the first of the range and combines Cornish spring water, Maris Otter pale and Rye Crystal barley malt along with Eureka hops and Thornbridge Brewery’s own yeast.
“The globally inspired range will be exclusively available through the St Austell Brewery website store and at the visitor centre shop on site.”
Eureka will be available online from Friday (19th February), and St Austell will launch a new bottle of beer in the world beer club each month. Production of each beer will be limited to a couple of hundred cases for each brew.
Due to the increasing demand for innovative beers, pubs can now sign up to be part of St Austell’s Small Batch Beer Club, where pubs will receive a regular supply of new small batch beers.
Banana, satsuma and even whisky are just some of the flavours described in St Austell’s Head Brewer’s top five beers to try ahead of the Celtic Beer Festival, which takes place on Saturday 28th November.
The festival is one of the biggest in Cornwall and will offer punters a choice of over 170 different beers, ales and stouts, including the recently launched Mena Dhu Six Malt Cornish Stout. In addition there will also be a selection of beers brewed especially for the festival thanks to the new small batch brewery development on-site.
Brewing Director and Head Brewer, Roger Ryman, shares his top five beers for this year’s festival;
Pacific Jade – strong blonde ale brewed with New Zealand ‘Pacific Jade’ hops with hints of cereal, banana and fruit
Smoking Guns – inspired by the wood-smoked beers of Bamberg, Germany, with an aroma of beach wood smoked malt
Vanilla & Bourbon Porter – a dark malty beer brewed with loads of fresh vanilla with added bourbon whiskey making it deep and complex
East of the Tamar EPA – new experimental English hops delivering distinctive tangerine and satsuma flavours to this English Pale Ale
Underdog Session IPA – a light 3.5% beer packed with Simcoe, Galaxy and Styrian Cardinal hops
Roger Ryman, said: “We have been able to brew an exciting range of limited edition brews for the festival this year. We have been experimenting with flavours and potentially creating styles which could become one of our leading brands, which was the case for Tribute, Proper Job and Korev, which all started as experimental brews.
“All of the brewers in the brewing team have had the opportunity to brew on the small batch brewery to create their own beers and use their own ideas to create a diverse range of beers. Some of the brewers will also be working on the bar at the festival, so there will be the opportunity to meet the people who brewed the beer.
“My top five suggestions are a real mixture, with some being an acquired taste, but that is the beauty of the beer festival, as it allows beer lovers to experiment and try new things.”
St Austell Brewery Celtic Beer festival doors will open from 11am – 11pm on Saturday 28th November, with tickets sold on the door at £10 per person. This includes a commemorative festival glass, 2 x ½ pint beer tokens and a festival brochure with extra tokens available for purchase.
There'll also be guest ales from all members of the Cornwall Brewers' Alliance, so you can see for yourself why Cornwall is staking a claim as the best beer producing county in the land.
For more information, visit www.staustellbrewery.co.uk.
St Austell Brewery is using a world of flavours to create its latest collection of innovative beers with the creation of a Small Batch Brewery.
Famous for its award winning cask and bottled ales, the company is set to offer a range of new and exciting brews as it continues to deliver more choice for beer lovers, with a selection of small batch beers available at this year’s Celtic Beer festival taking place in the cellars of St Austell Brewery on November 28th.
Taking inspiration from all corners of the world, St Austell Brewery will be producing everything from Belgian beer to Eden Project-inspired pints.
Roger Ryman, brewing director at St Austell Brewery, said: “All of our leading brands, including Tribute, Proper Job and Korev, started as experimental brews. With the Small Batch Brewery we can produce more limited edition beers, some of which could be the new brands of the future.”
One of the first beers brewed in the small batch brewery was a Belgian style dubbel beer called Cardinal Syn, which is a rich malty beer with some spicy characteristics, and will be available at this year’s beer festival.
The Small Batch Brewery will build on the success of the company’s previous micro-brewery. But with the opportunity to brew 3,000 pints at any one time instead of the previous 600, St Austell Brewery is keen to provide its managed estate with a constantly changing selection of new styles for customers to experience.
“We brew some fantastic beers for the St Austell Brewery Beer Festival and other events and wanted to be able to share them with more people than ever before,” said Rob Orton, brewing team leader at St Austell Brewery.
“This gives us the opportunity to build on our brewing skills and create a whole new world of beers for people to enjoy. People’s tastes are changing and we want to reflect this by showcasing the amazing styles that we can produce here.”
The Brewery will supply 35 St Austell Brewery pubs with the new styles, with pubs joining a small batch beer club to make the most of the latest tipples coming out of the brewery.
“People are becoming a lot more aware of what they enjoy and they are curious,” added Rob, “but this isn’t just about making new beers. It is about perfecting recipes and increasing our knowledge as brewers, learning how different ingredients work at different stages.
“There are well over 100 varieties of hops that all give different flavours so we are looking forward to playing with flavours and styles and making good quality beer as we always have.”
The Small Batch Brewery is now open with the first of its runs being pulled at this year’s Celtic Beer Festival. Visitors to St Austell Brewery will also be able to see the creative beer making process first hand as the Small Batch Brewery becomes part of the company’s enhanced visitor experience in 2016.
Want to find out more about why St Austell Brewery are developing the Small Batch Brewery? Click here for a short video with Roger Ryman down with the new equipment. https://www.youtube.com/watch?v=DIe1GS_YIFk
The Celtic Beer Festival is on Saturday 28th November and will open from 11am – 11pm with tickets sold on the door at £10 per person. This includes a commemorative festival glass, 2 x ½ pint beer tokens and a festival brochure with extra tokens available for purchase.
For more information, visit www.staustellbrewery.co.uk
The first pint of Mena Dhu Six Malt Cornish Stout was poured by St Austell Brewery’s Head Brewer Roger Ryman on International Stout Day, November 5th, at the Samuel Jones Smoke & Ale House in Exeter.
Mena Dhu - its Celtic name meaning Black Hill in Cornish - is a unique blend created from six varieties of malt. Complex and flavoursome, the brew is also deceptively light and refreshing with a subtle oak smoked aroma, hints of dark chocolate on the palate and hues of liquorice to finish.
The 4.5% new stout launched by St Austell Brewery will be available in draught and in 500ml bottles (bottle conditioned). The initial distribution will be in the South West, with the brewery aiming to make Mena Dhu available nationally very soon.
Roger Ryman Brewing Director and Head Brewer for St Austell Brewery, said: “I am really excited to be introducing Mena Dhu stout to our range of award winning beers. Mena Dhu completes our range of beers such that we can now offer a beer to suit every palate and occasion, be it a clean crisp lager, bright and zesty IPA or a rich and wholesome stout.
“Mena Dhu is our first dark beer for some time and I am delighted with the balance, flavor and presentation of this beer. Mena Dhu is a complex and satisfying brew that puts others in the dark!’’
The recipe for Mena Dhu uses six malts: pale, crystal, chocolate, malted oats, smoked malt and roasted barley; with one variety of hops called English fuggles. A subtle addition of liquorice root has also been added to give extra complexity.
The Samuel Jones in Exeter serves a constantly changing range of 18 craft ales from around the world including the USA and New World.
The historic venue in Exeter’s waterfront district was transformed by St Austell Brewery a year ago into a modern, industrial-feel pub and restaurant.
St Austell Brewery has been brewing real ale in Cornwall since 1851, and runs 169 historic and picturesque pubs, hotels and inns across Devon, Cornwall and Somerset.
The award-winning St Austell Brewery is expanding its industry-leading staff training to benefit other hospitality businesses across the South West.
A refurbished training and development centre called Academy 1851 has opened at St Austell Brewery’s base in Cornwall to offer a range of practical training courses at varying levels for the licensed hospitality industry in the region to access.
Building on its already enviable success as a business renowned for its existing in-house investment in staff, the brewery is widening its training and development service to enable other South West companies to better train and develop their own staff without having to travel further afield.
Academy 1851, which officially launched on Wednesday 4th November, will offer a one-stop shop for the region’s catering and hospitality businesses to access first-class industry training in the Westcountry.
Courses ranging from specialist Barista training and cellar management to, food hygiene and advanced wines and spirits will be available, and can be delivered on site at the customer’s premises in some cases..
Jackie Scarfe, People Director at St Austell Brewery, said: “St Austell Brewery has achieved incredible growth over the years, and we firmly believe that our success is due in large part to investing in our workforce, as by giving staff the very best training available, they grow along with the business.
“We are delighted to be able to widen the industry-leading training we offer with the launch of Academy 1851, which will directly benefit businesses across the South West in the hospitality sector. The facility will enable those working in pubs, hotels, restaurants and bars across the region to take advantage of the expertise, knowledge and experience we have accrued over the years.
“It is essential, especially in the South West, that we meet the ongoing challenges of recruiting and retaining staff in the hospitality industry, and our aim in creating Academy 1851 is to help businesses in this field to find it easier to support their staff to develop their careers, making their job prospects more attractive, and helping to keep the best staff in the region.”
Academy 1851 takes its name from the year St Austell Brewery was founded, with the company known to be one of the oldest businesses in Cornwall.
Today St Austell Brewery is one of only 30 independently family-owned brewers in the UK, and has achieved enviable success as the South West’s largest wholesale distributor of beers, ciders, wines, spirits and soft drinks, serving more than 3,000 free trade accounts.
The multi-award winning company also owns 167 pubs and inns across the South West, and employs over 1,000 people, including part-time and seasonal staff.
The brewery’s own staff are already trained on site, along with staff working at many of the brewery’s tenanted public houses. The training facility is also already used to deliver some external training such as the Personal Licence qualification and Food Hygiene.
Each course available at Academy 1851 will train delegates to the very highest industry standards in the chosen discipline, with specialised coaching provided from the brewery’s acclaimed in-house team, along with highly qualified professional freelance trainers with extensive experience in the sector.
St Austell Brewery is Grade 1 accredited with the BIIAB Bench Marketing and Accreditation Services, as well as a registered provider for the Wine & Spirits Education Trust and Chartered Institute of Environmental Health.
It also works closely with the BIIAB, CPL and Truro and Penwith College to ensure all of its training courses remain at the highest industry standard.
For more information about Academy 1851 and the training courses available, visit www.staustellbrewery.co.uk/
The ever popular Celtic Beer Festival, hosted by St Austell Brewery, returns for its 17th year this November with the doors of the Brewery’s ancient cellars opening once more for eager ale lovers.
On Saturday 28th November, the basements of the Victorian Brewery will be unlocked for punters from across the country to enjoy the annual charity event, celebrating the very best Cornish ales, stouts and lagers with live bands playing all day and night.
Last year saw a record attendance of just over 3,000 revellers during the 12 hour event, with the festival raising over £25,700 for the brewery’s Charitable Trust, breaking all previous figures since the festival started.
Jeremy Mitchell, St Austell Brewery Marketing and Communications Director, said: “The amount that the festival raised last year was incredible. We are excited to showcase some of our specially brewed beers for people to enjoy in the unique atmosphere, and hopefully we can raise even more money for local charities this year.”
This year there will be more than 130 different ales, stouts and lagers available at the four bars with a selection of St Austell Brewery’s own award winning beers, including Tribute, Korev and Proper Job as well as a selection of limited edition beers brewed especially for the festival.
The music line up this year includes; The Good Old Fashion Lover Boys, Almost Blues, Ten Bob Notes, Black Friday, The Viewers, Russel Sinclair and the Smoking Loco’s, Alex Hart, JacKnife, Auction for the Promise Club, Love Street and Singa-Longa-Lenny.
The festival doors will open from 11am – 11pm with tickets sold on the door at £10 per person. This includes a commemorative festival glass, 2 x ½ pint beer tokens and a festival brochure with extra tokens available for purchase.
There'll also be guest ales from all members of the Cornwall Brewers' Alliance, so you can see for yourself why Cornwall is staking a claim as the best beer producing county in the land.
For more information, visit www.staustellbrewery.co.uk
Batemans, the family brewer based in Lincolnshire, has completed an extensive £150,000 refurbishment of Wainfleet pub The Woolpack. This pub is the first to reopen under Batemans’ new ‘manchise’ agreement, a cross between a managed and tenanted pub which sees the operator take a percentage of turnover.
The Woolpack has been given a complete new look, with £20,000 spent on a new kitchen and the remainder invested in dramatically improving the rest of the pub, including creating a new lounge and seating area, and freshening up the toilets and bar area. The finished result is an appealing and comfortable, quality community pub, with a focus on food and drink across all day parts.
Batemans new ‘manchise’ pubs are run under a hybrid agreement; half managed, half tenanted, and rewards operators for being entrepreneurial and growing the business. This agreement releases the operator from responsibility for the day to day expenses such as utilities, wet stock, insurance etc., leaving them free to focus on developing the food and accommodation aspect of the pub (where appropriate). There is a franchise fee based on turnover, which means the operator receives a percentage of wet turnover, and Batemans receives a percentage of accommodation and food turnover.
New landlords Iain and Johann Jubbs were specifically chosen by Batemans to run The Woolpack, after they visited a recruitment open day run by the brewer. Johann has considerable hospitality experience, having previously run a pub in Spain for seven years, and a tapas bar in Lincoln. Running a pub will be a new experience for Iain, who used to work for the Shaw Trust and is passionate about making The Woolpack a success. Iain and Johann have also employed 12 people from the local area to work in the pub.
Iain commented: “We’re incredibly excited about running The Woolpack – as soon as we heard about the ‘manchise’ agreement we knew it was for us; it’s a very appealing proposition that suits our circumstances perfectly. Both Johann and I have developed skills throughout our previous careers that we know will prove invaluable at The Woolpack, and we’re very pleased to be part of the Batemans family.”
This refurbishment of The Woolpack is part of a wider regeneration programme for the brewer. Stuart Bateman, Managing Director of Batemans, said: “We have carried out the biggest and most extensive refurbishment of any pub in Batemans history at The Woolpack, and it is now a truly magnificent quality local pub which the brewery and community can be proud of. This investment is part of our comprehensive development strategy which will ensure our pub estate is as strong as it can be and secure our place in the market for many years to come.”
To find out more about Batemans, please visit http://www.bateman.co.uk or call 01754 880317
To honour the arrival of the Royal Baby, Everards is proud to brew Crown, a beer bursting with tropical and citrus flavours, brewed with English grown Bodicea and Northern Brewer hops.
A truly quintessential ale with a regal history. This copper ale was originally brewed for the Queens Diamond Jubilee in 2012 and was extremely popular in pubs. With another greatly anticipated royal event, Everards is delighted to bring this great beer back to the bar once again.
Expect to be bowled over by the crisp bitterness of Crown beer which can be tasted throughout the month of May and celebrates the arrival of the newborn Royal.
Claire Cannell, Brands Manager at Everards said: “We’re excited to bring this fantastic beer back for another exciting royal occasion that the country will be celebrating together!“
Treat yourself like royalty and let Crown rule your taste buds!
Following the success of the weekly Beer Club on Twitter, Everards are working with There's A Beer For That - backed by the BBPA - to launch the first ever Beer Club Live events - and you are invited!
Starting on Wednesday 3rd of June at The Rutland & Derby in Leicester, aligning with There’s A Beer For That’s current Beer Club activity on Twitter, the ticketed beer and food matching events aim to entertain attendees and take them on a guided journey through the world of beer and food in the comfort of their local pub.
Beer Club live events will initially take place every Wednesday in June in four Everards pubs, two in Leicester, one in Northampton and one in Birmingham. If successful, Beer Club live events will be rolled out to further venues later in the year. The usual Beer Club online will run via twitter to coincide with the live events and can be found using @beerfothat and #BeerClub.
Erika Hardy, Head of Marketing at Everards said: “Everards are really excited to be launching the first of the Beer Club Live events and supporting this great campaign to re-ignite the nation’s love of beer. Our licensees are looking forward to putting on four great events in their pubs and giving each event its own twist, tickets are already selling fast!”
Tickets will be affordably priced and advertised by the pubs involved and will include all food and beer matching for the evening. The evening will be hosted, in an informative manor, by an Everards beer expert together with great guests from the beer and food world, who will showcase the craft behind beer, the diverse range of styles and the versatility of beer with great food.
With bookings available in pub, the four events will follow the below themes each Wednesday from 6.30pm:
3rd June – BBQ and Beer at The Rutland & Derby, Leicester
10th June – Beer Day Britain at The Wheatsheaf, Dallington
17th June – Afternoon Tea with Many A Twist at The Black Horse, Aylestone
24th June – Beer for Wine Lovers at The Church, Birmingham
Neil Gannon, Marketing Lead at Britain's Beer Alliance comments: "We're very pleased to be announcing our first piece of on-trade activity with Everards. There's a Beer for That as a campaign has gone from strength to strength over the past six months and these great events mark part of the next step in our journey. We are demonstrating that beer can be a great accompaniment to food thanks to the diversity of flavours and styles and taking this to people’s local pubs.”
Contact details for the pubs to book your tickets can be found at everards.co.uk/our-pubs or visit the pubs Facebook pages.