The final figures are in and Batemans, the family brewer based in Lincolnshire, is pleased to announce that its ‘Big Week’ of activities across its 60 pubs raised more than £10,690 for county-based learning disability charity, Linkage Community Trust.
Throughout the first Batemans ‘Big Week’ in May, events were held at the brewery and at individual pubs, with everyone from the accounts team to landlords getting involved. Activities ranged from darts competitions to pet shows, and from car washes to karaoke.
Highlights of the week included a Human Jukebox event at The Napoleon in Boston, where customers could pay for a song of their choice to be performed by a live musician, and if other customers did not like their choice, they could pay for it to stop. Meanwhile, The Three Tuns in Ingoldmells held a dog show, with categories including ‘The dog the judge would like to take home’, and The Game Bird in Beverley, East Yorkshire, organised a sponsored spinathon on an exercise bike.
Furthermore, Batemans introduced a new beer for the week, Mr George’s Golden Ale, which proved incredibly popular with customers. The beer was named in honour of George Bateman, who formed the long-standing family connection between the brewery and Linkage, and was chairman of the charity for 25 years. Money from every pint of this beer sold was added to the fund.
Linda Green, Retail Director of Batemans, commented: “We’re thrilled to have raised such a huge amount of money for Linkage, and are very proud of our employees and landlords for getting so involved. We will definitely repeat the Big Week next year, and also have additional fundraising activity planned over the next few months to bring us closer to our target, including a raffle at the brewery’s annual music festival, Bands on the Bank, to be held on 8th August 2015.”
Linkage Chief Executive Ges Roulstone added: “We’re delighted by how much Batemans has raised, and how enthusiastic their pubs and staff were throughout the Big Week. We visited many of the pubs who were involved to say thank-you and took part in some of their activities. It was great to see so many people having fun while raising money for our Employment Services initiative, which helps people with learning disabilities find paid work.”
The grand total will be unveiled at the annual Linkage event, the Bateman Awards, on Friday 10th July at Grimsby Minster.