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Tuesday, 10 February 2015 00:00

Batemans Appoints New Retail Director As Part Of Acquisition Drive

 Batemans Linda Green

 

Batemans, the family brewer based in Lincolnshire, has recruited Linda Green as its new Retail Director. Linda’s appointment comes as Batemans makes acquisitions a major priority for the business, with the aim of increasing its managed houses in particular.

Batemans is looking to evolve its estate to be split equally between tenanted, managed and franchised operations, with a particular focus on sites that include a strong food, or accommodation offering, alongside cask ale, and have the capability to earn between £8,000 and £12,000 a week. South Yorkshire, East Midlands, North Cambridgeshire and Norfolk have been identified as the favoured locations for new Batemans sites.

Linda will be targeted with increasing the number of managed houses in the Batemans estate to 15 in three years, and then to 20 after five years. She joined Batemans this week with a main board position, and has over 20 years of executive level experience. In the pub and bar sector, she worked for Scottish & Newcastle for more than 10 years, helping to set up the food division at brands including Chef and Brewer and John Barras.

Stuart Bateman, Managing Director of Batemans, commented: “Linda’s appointment marks the start of an exciting time for Batemans as we look to dramatically increase our retail estate. This is a new role for us, and we believe Linda will prove invaluable in helping us to achieve our acquisition targets.”

 
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