Sales of Black and White, one of the latest beers to be launched by Batemans, the family brewer based in Lincolnshire, have more than doubled in two months.
Black and White was launched as part of the brewer’s celebrations for its 140th anniversary in February, along with the Bohemian Brews and Black Pepper Ale. In its first month of availability, it sold 51 barrels, 15 of which were sales to pubs outside Lincolnshire. The latest figures show that in its third month, Black and White sold 126 barrels, 81 of which were through pub companies outside Lincolnshire.
Available solely by cask, Black and White is a dark, rich and creamy beer, brimming with fruity flavours and nutty overtones from the charred black Yorkshire malt. An unbelievably full bodied beer, with an ABV of 3.6%, Black and White is packed with roasted, crunchy biscuit character and subtle hop flavours from the Challenger hops. A beer with a larger than life personality, it goes perfectly with red meat and gravy based dishes such as Shepherd’s Pie, or Bangers and Mash.
Stuart Bateman, Managing Director of Batemans Brewery, commented: “We launched a selection of new beers for our anniversary, each offering the customer something different, and Black and White has proved very popular with those looking for something mild and creamy, yet with plenty of flavour. The sales have rocketed over the last two month, and we are confident they will continue to rise over the summer months.”