The Operations Team of Bedford based Charles Wells Pub Company has been shortlisted in The Publican Awards 2014 – a national award scheme for the licensed trade. The Charles Wells team is one of only two finalists in the Best Pub Operations category, for businesses with over 50 pubs, and the overall winner will be announced on 25th March.
Every pub within the Charles Wells estate has a designated Retail Development Manager who deals with the commercial aspects of their rental agreement and ensures the licensee receives the best possible support to help them grow their business. This might typically include advising on stocking the best product range, agreeing refurbishment projects and calling in expert advice in areas such as marketing, finance and wine development. The Retail Development Managers, together with a finance based Business Support Manager, make up the Operations Team.
Charles Wells Managing Director, Peter Wells commented “Everyone works very hard to make sure licensees who run a Charles Wells Brewery pub receive the best possible support. Our Retail Development Managers are at the forefront of this drive so it’s great that they’ve been named as one of the best in the country going into these awards. It can be very difficult for anyone who wants to run their own pub business to differentiate between brewers and pub companies and decide who they would feel confident working with. This is the latest in a number of awards in which Charles Wells has been recognised for our operational and support services and we hope it helps demonstrate that we do go that bit further than others in working in partnership with our licensees.”
The company was named Pub Company of The Year at The Publican Awards in 2009 and 2010 and was highly commended in 2011. It has also won a series of Recruitment and Retention accolades at The Springboard Awards for the hospitality and leisure sector.
“Over the last couple of years we’ve built up our team to ensure that Charles Wells pub licensees have access to one of the most comprehensive support resources available” continued Peter Wells. “We’ve invested in the recruitment and development of our Retail Development Managers and they have a lower ratio of pubs to look after than most of our competitors. This gives them the time they need to spend getting to know the licensee and their business to understand how we can add value and help them grow both sales and profit. The team has worked hard to reach the standard they have and being shortlisted in The Publican Awards is great recognition for all their achievements so far.”
The Publican Awards will be announced at a ceremony at London’s Grosvenor House Hotel, hosted by comedian John Bishop, on Tuesday 25th March 2014