Arkell's auburn-haired brewer has decided to have some fun at his own expense by naming his latest brew A Tinge of Ginge, and not only because of the colour of his hair.
A Tinge of Ginge, 3.6% ABV, is Arkell’s latest seasonal brew created by head brewer Alex Arkell. “We’ve added some natural ginger extract to the brew, a pale ale, which balances very nicely with the sweetness of the malt. It’s refreshing, light and perfect for this time of year,” he said.
“I’m used to a bit of gentle teasing about the colour of my hair, but I don’t mind,” he said. In fact Alex is in good company. Prince Harry is ginger-haired, so are Chris Evans and Ed Sheeran, and it hasn’t held them back. Alex might not be royal, a DJ or TV presenter, and he doesn’t play the guitar, but being tall as well as ginger haired, he can stand out in a crowd, which is great if you’re trying to get to the bar first, or catch the bar staff’s eyes.
Alex’s brewhouse team came out in support of their head brewer, donning red wigs to keep him company.
“Brewing great beer can be a serious business, but we make it fun, trying out new flavours and tastes, and deciding which ones our customers will enjoy most,” said Alex. “When I was training to become a brewer I travelled to Europe and the United States which is where I came across the idea for carefully marrying ginger with malt to give a light refreshing beer. But you don’t have to don a red wig to drink it.”
In fact there is a national Redhead Day in the UK, being held in Manchester this year. Red hair is also celebrated in the Netherlands where an annual Redhead festival is held in the town of Breda. This year it’s being held from 4-6 September. And Ireland is holding a red head convention from 21-23 August. Ginger hair occurs naturally in just 1-2% of the human population, but more frequently for those in Northern and Western Europe.
Arkell’s A Tinge of Ginge beer is available in cask in selected Arkell’s pubs from April 2015, and for order locally from Arkell’s Brewery in Swindon. It is also available to buy nationally through Coors.