The team at Bedford’s d’Parys are celebrating this month after being named the best managed pub in the region in the Great British Pub Awards 2015.
The popular pub opened back in Spring 2014 following a £1.3million investment which transformed an old run down hotel into a spectacular pub and restaurant with rooms. The d’Parys team are no strangers to awards having been named one of the top five best new pubs in the country at last year’s Publican Awards.
The Great British Pub Awards, which are also run by leading pub industry magazine The Publican’s Morning Advertiser, search for the very best pubs in the UK. For this latest award d’Parys beat hundreds of pubs throughout East Anglia and the East Midlands and impressed judges with its unique design, eclectic range of drinks and inventive dishes as well as excellent customer service and local support to take the title.
Craig Mayes, Director at Apostrophe Pubs which run d’Parys said: “We are all absolutely thrilled with this award and incredibly proud to be recognised as one of the best managed pubs in the country. We strive to always give our guests the “wow factor” and have been overwhelmed with the support since we opened, in fact we now have people coming from far and wide to sample the delights of d’Parys. However what makes d’Parys really special is the passion and commitment of the entire team here and this award really is a testament to their hard work over the past 18 months.”
d’Parys will now go forward with five other regional finalists from the UK to the national finals of the Great British Pub Awards in September.
Wadworth Brewery is celebrating a double award win at the International Beer Challenge after two of their most popular ales, Bishops Tipple and Old Timer were awarded a Silver Tasting Medal in the 2015 International Beer Challenge.
Rewarding quality and celebrating excellence,the annual International Beer Challenge receives entries from more than 30 countries worldwide, boasting some of the shrewdest beer judges in the land – including retailers, publicans, brewers, writers and flavour analysts.
As one of Wadworth’ oldest ales, Bishops Tipple proved just why it’s stood the test of time, impressing the judging panel with its intriguing aroma of delicate Saaz and spicy Styrian Goldings hops. A strong citrus ale that is deceptively light in colour it boasts a lingering hop finish that is enjoyed by real ale lovers all year round. With its rich, full bodied flavour and smooth finish seasonal classic Old Timer also tantalised the judges taste buds. Popular for over 50 years and still true to the original recipe this strong, malty ale is the perfect winter warmer.
"We are extremely proud of all our beers" says Wadworth Product Marketing Manager Ellie Alderton. "It takes the best ingredients, time honoured brewing methods and years of experience to brew the finest ales, so it’s fantastic that some of our oldest ales have received this recognition."
Bishops Tipple is available to the trade in cask and 500ml bottles all year round, with Old Timer also available in cask December-January and in conditioned 500ml bottles throughout the year.
For more information visit www.wadworth.co.uk.
Wiltshire Brewery Arkell’s has announced that it will host a brand new event for the brewery, and for Swindon in 2015: A Christmas Market at its Kingsdown Brewery, Stratton, Swindon on Saturday December 12 2015.
Brewery managing director, George Arkell, said: “Arkell’s Brewery is a magical place at Christmas and we want to share it with everyone to launch Christmas 2015. We’ve got the space and it’s a wonderful time to get everyone together.”
Arkell’s is inviting independent stallholders to set up shop at the fair for one day only, selling their wares alongside the brewery offering other seasonal activities.
Those interested in having a stall at this new event should register their interest via the Arkell’s website, www.arkells.com. Planning for the new Arkell’s Christmas Fair has already started and more information will become available throughout the year.
“Arkell’s Brewery comes alive at Christmas, probably more than at any other time of the year,” added head brewer Alex Arkell. “We’re brewing, bottling and delivering non-stop to ensure our pubs are fully stocked at one of their busiest times of the year and as soon as Christmas day is over, we’re back out there, delivering for the New Year Celebrations. So the atmosphere around the brewery is buzzing from November right through to January and we’re looking forward to sharing it with visitors.”
The final figures are in and Batemans, the family brewer based in Lincolnshire, is pleased to announce that its ‘Big Week’ of activities across its 60 pubs raised more than £10,690 for county-based learning disability charity, Linkage Community Trust.
Throughout the first Batemans ‘Big Week’ in May, events were held at the brewery and at individual pubs, with everyone from the accounts team to landlords getting involved. Activities ranged from darts competitions to pet shows, and from car washes to karaoke.
Highlights of the week included a Human Jukebox event at The Napoleon in Boston, where customers could pay for a song of their choice to be performed by a live musician, and if other customers did not like their choice, they could pay for it to stop. Meanwhile, The Three Tuns in Ingoldmells held a dog show, with categories including ‘The dog the judge would like to take home’, and The Game Bird in Beverley, East Yorkshire, organised a sponsored spinathon on an exercise bike.
Furthermore, Batemans introduced a new beer for the week, Mr George’s Golden Ale, which proved incredibly popular with customers. The beer was named in honour of George Bateman, who formed the long-standing family connection between the brewery and Linkage, and was chairman of the charity for 25 years. Money from every pint of this beer sold was added to the fund.
Linda Green, Retail Director of Batemans, commented: “We’re thrilled to have raised such a huge amount of money for Linkage, and are very proud of our employees and landlords for getting so involved. We will definitely repeat the Big Week next year, and also have additional fundraising activity planned over the next few months to bring us closer to our target, including a raffle at the brewery’s annual music festival, Bands on the Bank, to be held on 8th August 2015.”
Linkage Chief Executive Ges Roulstone added: “We’re delighted by how much Batemans has raised, and how enthusiastic their pubs and staff were throughout the Big Week. We visited many of the pubs who were involved to say thank-you and took part in some of their activities. It was great to see so many people having fun while raising money for our Employment Services initiative, which helps people with learning disabilities find paid work.”
The grand total will be unveiled at the annual Linkage event, the Bateman Awards, on Friday 10th July at Grimsby Minster.
Cotswold based brewery, Hook Norton has brewed two celebratory cask beers to mark the 200th anniversary of the Battle of Waterloo and 800th anniversary of Magna Carta. Waterloo 200 and 25 Barons will form part of the Brewery’s Crafty Ales range, developed in order to respond quickly to customer needs and brew specific beers for special occasions.
Since its launch earlier this year, the Crafty Ales range has proved increasingly popular with the Brewery’s free trade and tied estate. So much so that sales of the 4.7% Red Rye Crafty Ale, which is red in colour and fruity in taste, has driven a 330ml bottled version to now be available, and soon a kegged Red Rye. The unique beer selection will be on constant rotation throughout Hook Norton’s pubs, with different tastes, aromas and styles being developed through the trial of different methods, raw materials, innovative hops and novel ingredients.
James Clarke, Managing Director (brewing) comments: “Project Crafty Ales has been underway since 2013 when we began experimenting with late hopping beers and small fermenters. We wanted to expand our range, and since then, the development of the range has gone from strength-to-strength. We’re delighted with the positive response we’ve received so far, and predict that the craft beers will be a big favourite with our current customers, whist appealing to a new type of customer too.”
Robinsons Brewery have celebrated 42% like-for-like growth in export sales by creating two special craft beers, 9 Hop IPA and Steam Lager, to answer the continuing demands of the global market.
The two new beers have already received interest from several key countries and have opened new export trading routes to Trinidad and Tobago; a country that the Stockport brewer have never exported to before.
Research by the BBPA (British Beer and Pub Association) in early 2014 has shown that British beer exports are worth £629 million to the UK and exports outside the EU have grown by 46.2% in volume since 2008. 
Ben Robinson, Head of Sales for Robinsons Brewery said: “The rise of craft beer is helping reach out to a new audience of drinkers and is thus driving sales. Innovative brews from microbreweries are en vogue and these new craft beers are a further chance for Robinsons to branch out into this demographic on a global platform.”
The two new beers have been created to capitalise on the popularity of lagers and the rise of India Pale Ale style beers; In the US alone, I.P.A’s are soaring with volume up 47% and one in every five beers sold being an I.P.A. 
Whilst I.P.A’s are shifting drinking patterns, lager remains the most popular style of beer with the top ten best-selling beers in the world all lagers. 
Robinsons Brewery’s partnership with British rock legends Iron Maiden on their collaborative Trooper beer has been a big factor in driving export for the brewer creating 13 new routes to market across the globe.
Ben continued: “The collaboration has certainly helped establish the Robinsons name in different places across the globe and many of these stockists are now starting taking other beers from the Robinsons range as well. These new routes to market have helped us grow our export sales by 42% in comparison to that of 2014”
Oliver Robinson, Managing Director for Robinsons Brewery (Beer Division) said: “The continued growth of our export division is representative of the global popularity of premium British beer. The demand is helping Robinsons enter new countries and share our brewing passion with new locations around the world. We’re very excited about 9 Hop IPA and Steam Lager, these brews have challenged our state-of-the-art brew house and allowed us to explore new styles that Robinsons aren’t synonymous with. It’s an exciting time for British beer.”
 Research carried out by the BBPA shows exports are important to the growth of UK beers - http://www.beerandpub.com/news/new-strategy-for-beer-exports-makes-most-of-world-s-growing-taste-for-british-beer
 I.P.A’s popularity is soaring with 47% volume - http://www.brewersassociation.org/press-releases/year-beer-2014-craft-beer-review-brewers-association/
 The ten most popular beers in the world by volume - http://www.bloomberg.com/news/articles/2014-06-13/the-top-ten-beers-in-the-world-aren-t-what-you-think-
Batemans, the family brewer based in Lincolnshire, has brewed a rich, ruby beer to celebrate the 800th anniversary of Magna Carta. The county plays an important role in the story of the historic document and is home to one of only four surviving original copies. Named Law of the Land and available by bottle, this 5.5% ABV beer has been brewed with sweet English barley and spicy Minstrel hops to give a balanced taste of history.
Batemans has partnered with Lincolnshire County Council (LCC) and East Lindsey District Council (ELDC) to officially create this new beer for the anniversary celebrations, demonstrating the strong relationship between the county’s leading brewer and its councils. The beer was launched at an exclusive event held in the women’s prison at the newly renovated Lincoln Castle, where Lincoln Cathedral's copy of the document is now housed in the new David PJ Ross Magna Carta Vault.
Law of the Land is a rich and opulent old-style beer, brewed specially to be a modern-day representation of the type of ale that would have been enjoyed by the barons who created Magna Carta. It is indulgent, characterful and luxurious, with hints of berries and fruits to enhance the traditional flavour. The use of Minstrel hops is also deliberate, as they feature some characteristics of hops of that time.
Stuart Bateman, Managing Director of Batemans Brewery, commented: “We’re incredibly excited to have produced this limited edition bottle beer in partnership with LCC and ELDC as part of the Magna Carta celebrations. The beer is vibrant and gives a real sense of occasion – bursting with richness it is a very befitting tribute to the rebelliousness of the barons to which we owe so much. Magna Carta is a hugely important part of our history that still impacts us today, so what better way to mark this milestone than by raising a glass of Law of the Land beer!”
Councillor Colin Davie, Executive Councillor: Economic Development, Environment, Planning, Tourism for LCC, said: “What better partner for the newly revamped Lincoln Castle than the county’s top brewer? It’s great to see Batemans becoming involved with such an important celebration not just for Lincolnshire, but on a national level.”
Councillor Craig Leyland, representative for the ELDC, added: “We’re thrilled to have been involved in such an exciting project, and are sure the new beer will go down fantastically with local residents and the many tourists we will welcome to Lincolnshire are part of the celebrations.”
Law of the Land will be available to buy in 330ml bottles from the Batemans Visitor Centre and online store, as well as Lincoln Castle and Lincolnshire Co-op stores. It is the perfect beer to enjoy during the national ‘Cheers to Beer’ taking place at 12.15pm on Beer Day Britain, 15 June 2015. At that time people are encouraged to go to the pub, bar or have a bottle of beer at work or home and raise a glass to British beer and Magna Carta. The time of 12.15pm relates to the year the great charter was sealed.
Robinsons Brewery have heralded their April tradeshow, held at St. Helens RFC Stadium as the most successful in their brewery history.
Evolving from last year’s tradeshows, which were held in 3 smaller capacity venues across the North West and Wales, Robinsons decided that the 2015 edition would be bigger and better than ever. After looking at several high profile venues it was decided that St. Helen’s RFC stadium, situated in the centre of Robinsons heartland, would be the perfect place to accommodate the hundreds of licensees, free trade customers and potential future publicans that were due to attend.
The tradeshow was headlined by the official launch of a brand new 3.7% ABV beer Wizard- the latest brew in the 177 year linage of the family brewer. With exclusive offers, tenants and customers flocked to Langtree Park to stock the new beer; helping to attribute to the growing total of over 230 listings across their estate and free trade accounts. ….
The event also featured the debut of a brand new look for Robinsons’ flagship beer Unicorn. The 120 year old brew, which has previously won a gold medal from the Brewing Industry International Awards, continues to be one of the most popular beers within the Stockport brewer’s portfolio with over 4 million pints quaffed on a yearly basis.
Along with seminars in employment law, social media and legal Wi-Fi, attendees also got the chance to sample products and services, watch live demonstrations of new technologies and take home a wealth of free business advice. Business incentives such as banners, bunting, POS and posters for forthcoming events were all available along with £50 free credit for Robinsons’ My Pub Hub (a tool that pubs can use to create print materials such as menus and posters).
With 166 pubs, 30 free trade accounts and 64 world-class suppliers, including Coca-Cola, Heineken, ABinBev, EvolveODM, Patchwork Pâté and a host of other hospitality heavyweights, this year’s event was the best attended to date.
Rufus Carter, Commercial Director of Patchwork Traditonal Food Compant said: “It was a very impressive tradeshow. Patchwork does a lot of shows nationwide and Robinsons’ stood shoulder to shoulder with the best. A sincere thanks to the team at Robinsons; you guys care so much about what you do and that passion shined bright.”
Steve Cassells, National Account Director for Heineken said: “The tradeshow was a great success. I for one have not been to a busier one; from 10am to 4.15pm it was non-stop! Congratulations to Robinsons, we look forward to the next one!”
Sarah Rogers, Robinsons Retail Marketing Manager and organiser of the event said: “The tradeshows are a date that everyone at the brewery marks on their calendar. They’re a great chance for us to chat and offer support to all our licensees whilst allowing them to network with suppliers directly. This year’s has been phenomenal and it’s great to see everyone’s hard work pay off. On behalf of Robinsons we want to thank everyone from our suppliers to licensees who made the day so special. We’ll see you again next year!”
In 2013, at a time when so called “celebrity brews” were popping up with increasing frequency, nobody knew what to expect from Iron Maiden’s plan to create a Premium British Beer with Robinsons; family brewers since 1838. But, as the beer celebrates its 2nd birthday, Trooper is fast becoming a serious contender in the global beer market.
Just as beer needs the right ingredients and conditions to thrive so too does a brand collaboration and the people who nurture it. Born from vocalist Bruce Dickinson’s energetic enthusiasm and intimate knowledge of real ale, Iron Maiden’s worldwide reputation for passion and integrity, and Robinsons brewing knowledge (passed down from generation to generation), Trooper had all the right elements to produce an award-winning recipe.
Every detail, from the selection of hops and brewing technique with Robinsons’ Head Brewer Martyn Weeks, to the choice of name and label design, through to the marketing direction were made in close consultation with Bruce and members of his management team. Bruce was adamant that care should be taken to market Trooper as a Premium British Beer for the taste and quality. No gimmicks, just solid foundations growing, layer by layer.
Now two years on Trooper has leapt ahead of the competition, picking up a Gold Award at last years’ BBI Drinks competition and has just been singled out as the second best New Product Development launch of the past 2 years.*
Abroad, Trooper has become Sovereign’s (Robinsons official export partners) biggest brand in their export business, establishing solid business in 42 international markets.
David Davies, M.D. of Sovereign Beverage Company commented: “We are the largest exporter of ales and cider from the UK. Unlike many British beers which struggle to compete internationally, Trooper has maintained its stunning export success with repeated high volume orders across some of the world’s leading importers. As international demand for British beer continues to grow, I am confident that TROOPER will continue to be the fastest selling and largest volume ale for British sales globally.”
At home, TROOPER’s success has grown the Cheshire Brewers Free Trade business by 27%**, doubled their sales force, secured a 20% uplift in On Trade routes to market from global brewers to local wholesalers and put Robinsons firmly on the world map. CGA stats also highlight that TROOPER is in heady growth (60% up in the last 12 months and the third fastest growing beer in the market).
Robinsons M.D. Oliver Robinson comments “We’ve had a terrific journey. It’s a great pleasure working with Bruce and his team and we have strategic plans to continue expanding the Trooper legacy. Considering the Premium British Ale market is flat, and we don’t have huge marketing budgets, Trooper has exceeded expectations. It is testament to the quality (and taste) of the liquid and I think this growth illustrates how important it is to believe in your product and, most importantly, the people behind it. On behalf of the Robinsons family and the entire Trooper team… we would like to say a big thank you to you the fans of both the beer and Iron Maiden for supporting us and picking up a pint of Trooper. Here’s to the next two years!”
In recognition of the importance of the support from the On Trade, Robinsons have selected 50 special and intimate venues across the UK to join the celebrations of Trooper’s official 2nd Birthday this Saturday 9th May, with exclusive bunting, drip mats, bar runners and collectable badges to everyone buying a pint or bottle.
For more information on how to get your hands on Trooper please contact: