Peter Kay tops the Pub Landlord polls
Monday, 25 February 2008
According to the Great British public, Peter Kay would make the best celebrity pub landlord.
Research undertaken by YouGov on behalf of the Independent Family Brewers of Britain (IFBB), a group of family-owned or run breweries across the UK, put comedian Peter Kay as the nation’s favourite fantasy pub landlord, followed by actor and writer Stephen Fry. Radio 1 Breakfast Show DJ Chris Moyles came in third place.
And Chris Moyles wasn’t the only DJ in the running for the title of best celebrity pub landlord, fellow BBC Radio 1 presenter Fearne Cotton was also chosen, as were BBC Radio 2 DJs Chris Evans and Russell Brand. Model Katie Price was also short-listed but only scored 4% of the votes.
Scott Waddington from the Independent Family Brewers of Britain said: “It seems that the nation likes a landlord who can make them laugh! And they’ve chosen wisely. A good landlord should have a great sense of humour, be sociable and fun and know how to make their pub the hub of the community. If Peter, Stephen or Chris ever wanted to try their hand at a new career, they’d be more than welcome behind the bar of any of our pubs.”
Peter Kay scored 34% of the nation’s total votes as the perfect celebrity pub landlord. Stephen Fry was second with 17% and Chris Moyles took third place with 8% of all the votes. Chris Evans scored 6% and Fearne Cotton, Russell Brand and Katie Price were joint fifth with 4% of the nation’s votes each.
Peter Kay was particularly popular with women and people aged 35-44 years old and was the top choice in all UK regions. Unsurprisingly, Bolton-born Peter scored a massive 48% of all votes in the Lancashire region. Stephen Fry was a popular choice for men and for Londoners. Chris Moyles proved more popular with women in the 18-24 year old category than men in the same category with 9% of all the votes. He was more popular in the North East of England than in any other region in the UK. He took second place in the voting behind Peter Kay in that region. In the London region, Chris Evans overtook Chris Moyles to secure third place in the London top three with 10% of the region’s votes.
The YouGov Omnibus of 1,943 adults across the UK was commissioned as part of a campaign by the Independent Family Brewers of Britain to raise awareness of careers as a pub licensee. The Independent Family Brewers of Britain run 28 family-owned breweries and 4,500 pubs. All members’ beers are brewed in time-honoured tradition to create the highest quality cask ale.