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FIND OUT MORE ABOUT RUNNING YOUR OWN PUBIFBB supporting National Cask Ale Week
Thursday, 19 March 2009
National Cask Ale Week
6th to 13th April 2009
The IFBB are pleased to be supporting National Cask Ale Week, in conjuction with Cask Marque and CAMRA.
More than 6,000 of Britain's pubs will be staging events from 6 to 13 April as part of National Cask Ale Week; a celebration of the nation’s drink.
Themes for the week include:
Monday 6 April: National Beer Day – calling for the Government to recognise this as an official holiday
Wednesday 8 April: FemALE Day – only 16% of women have tried cask ale, activities will take place to encourage female customers to sample Britain’s national drink
Thursday 9 April: Introduce A Friend – the majority of cask ale virgins are introduced to it by a friend. Through the power of social networking sites and celebrity ambassadors, we will be asking cask ale fans to introduce a friend
Friday 10 / Saturday 11 April: Visit A Brewery – breweries from around the UK will be opening their doors to the public for behind the scenes tours and sampling
Saturday 11 April at 7pm: World’s Biggest Toast! Help set a world record and raise a toast to cask ale
Case Studies
Arkells - The White Hart
From a life in the pits to another behind the bar, landlord Ken Sibley has put his previous life as a Formula 1 mechanic behind him to take over as landlord at The White Hart, Stow on the Wold with his wife Marion.
Read moreArkells - The Jolly Tar
A husband-and-wife team who walked away from their tenancy at a Cotswold pub to bring up their young family have returned to the same pub six years later.
Read moreShepherd Neame - The Grove Ferry
Four friends have combined their experience from across the hospitality industry and teamed up with brewers Shepherd Neame to pursue their vision of the perfect pub at The Grove Ferry, an attractive riverside venue in Kent.
Read more