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FIND OUT MORE ABOUT RUNNING YOUR OWN PUBCask Ale
The IFBB membership occupies a unique space in the UK brewing industry. It combines the depth of brewing tradition of its member family businesses with the greatest respect for the finest natural ingredients. This guarantees the quality, consistency and choice demanded by today’s discerning consumers and by the trade that serves them.
The cask ale market
Today the UK cask ale market is worth an estimated £4.5 billion – 4 times as much as the cider, stout or FAB’s market. Almost 9 million brewers barrels are consumed annually, approximately 25% of all beer.
Today, cask ale is consumed by approximately 7.6 million adults and these customers are becoming ever more demanding in terms of taste and choice – in fact taste is the single most critical factor in brand choice, followed by a ‘liking’ for the brand. Price is important, but so too is quality and customers will pay a premium price for a genuinely premium cask ale.
IFBB members are uniquely positioned to offer the best range of quality and choice in the form of both well-known brands and more niche offerings, coupled with strong regional and national distribution and reliable routes to market.
What is real ale?
Read further about 'what is real ale' on the CAMRA factsheet.
Message from our Chairman
"The Independent Family Brewers of Britain represent all that is best in the world of UK beer and pubs."
News & Case Studies
Cask Ale Week
The IFBB are pleased to be supporting this years Cask Ale Week, which runs from 29th March until 5th April 2010.
Read moreSurvey of tied tenants experiences
In September 2009, the IFBB submitted its response document to the EU Block Exemption Regulation.
Read moreTenancies with a difference
Paul Wells, chief executive of Charles Wells and chairman of the Independent Family Brewers of Britain, explains why being a tenant of a regional family brewer is that little bit different.
Read more